NEW YORK — DigiScents Inc., the much-ballyhooed U.S. start-up seeking to give computers a sense of smell, was set to disclose today that it has won the backing of two leaders in the global fragrance industry.
The Oakland-based DigiScents said Givaudan of Switzerland and Quest of the Netherlands have taken minority equity stakes in return for being named "preferred fragrance suppliers" of the pioneering technology company.
"This deal is the largest joint investment by the fragrance industry in a new technology," said Joel Bellenson, chief executive and co-founder of DigiScents, in an interview Sunday.
Terms of the deals were not disclosed.
Bellenson said the closely held company had received a total of $20 million in backing to date, including $10 million in February from Hong Kong-based Internet investor Pacific Century CyberWorks.