As the leader of the so-called Latin music revolution that took the U.S. by storm last year, Ricky Martin routinely ignites waves of hysteria among his fans. So the Puerto Rican singer's appearance Monday at the Key Club figured to attract swarms of paparazzi and mobs of screaming women.
But instead it was a surprisingly low-key affair. Martin calmly walked the red carpet outside the Sunset Strip nightclub, pausing to answer questions from a handful of television reporters.
His performance before a capacity audience of about 600 radio-giveaway winners and invited guests (including Sting) was designed to promote his new album, "Sound Loaded," but the 45-minute set was more about Martin's older hits--an odd decision, since "Sound Loaded" could apparently use some help.
Three weeks after its release, the collection has slipped to No. 13 on the national sales chart. In contrast, "Ricky Martin," his English-language debut, was one of 1999's biggest sellers.