BET.com (http://www.bet.com) announced today that it has entered into a partnership with Fannie Mae (http://www.fanniemae.com), Cendant Mortgage
(http://www.cendant.com) and HomeSide Lending
(http://www.homesidelending.com) to create the BET.com Home Center channel.
The new Home Center is designed to simplify the home-buying process for African Americans by providing them with relevant information on all aspects of the process and online resources for home loan origination.
Cendant Mortgage and Home-Side Lending will provide BET.com's visitors with mortgage information and the ability to apply for a loan online. Fannie Mae will provide the technology behind the lenders' mortgage-transaction platform.
In the first quarter of this year, 73.4% of white households across the nation owned their homes--but only 47.8% of African American households, according to the Department of Housing and Urban Development.