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Market Savvy | Savvy Confidential / A Briefing for
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March 23, 2000|Associated Press

Will Krispy Kreme sink or swim? The initial public offering by Krispy Kreme Doughnuts Corp. has been tentatively set for the week of April 3. Krispy Kreme, which was founded in 1937 and recently expanded into California, plans to issue 3 million shares at $18 to $20 each. It will trade on Nasdaq under the symbol KREM.

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