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O.C. BUSINESS PLUS | ORANGE COUNTY BRIEFLY

Buy.com Opens Britain-Based Operation

March 28, 2000|Bloomberg News

Buy.com Inc., an Internet retailer hoping to match the overseas expansion of rival Amazon.com Inc., said it created a Web site in the United Kingdom that will focus on computer-related products.

The U.K. site carries more than 10,000 computer-related items, including hardware, software, PCs and digital cameras. In the U.S., Aliso Viejo-based Buy.com sells merchandise ranging from electronics to golf clubs to books and music.

Buy.com, which expanded into Canada in October, is using outside companies to handle distribution, shipping and credit-card processing in the U.K., as it does in the U.S. Seattle-based Amazon.com, the top Internet retailer, has had Web sites in the U.K. and Germany since late 1998.

Murray Hennessy, a former executive at Tricon Global Restaurants Inc., will be chief executive of the Buy.com Ltd. division in London.

Buy.com shares fell 44 cents to $9.63. The stock has fallen from a high of $30.25 on Feb. 8, its first day of trading.

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