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Dana Point

May 12, 2000|Kenneth Ma, (949) 248-2157

The Dana Point Harbor Assn. on Wednesday discussed implementing various aspects of its marketing strategy to better promote businesses in the harbor and to attract more customers.

The marketing strategy seeks to retain South County customers while drawing more customers from areas as nearby as Los Angeles and the Inland Empire and as far away as Asia and Europe.

Jim Miller, a harbor merchant and vice president of the Dana Point Harbor Assn., said nearly 60% of the association's $84,000 annual budget is spent on marketing.

"I think the customer has a lot of choices these days when they want to do something," Miller said. "We don't want them to forget we are here, and that we have events and things to offer."

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