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The Cutting Edge: Focus on Technology | HEARD ON THE
BEAT / TECHNOLOGY

TrafficStation Lands AT&T Wireless Deal

May 22, 2000|KAREN KAPLAN

TrafficStation is expected to announce a deal today with AT&T Wireless to provide real-time traffic alerts to users of AT&T's new PocketNet service, which allows customers to receive data on their wireless phones.

TrafficStation, a Los Angeles start-up that sends traffic reports to Web sites, pagers, cell phones and personal digital assistants, will provide a basic level of its service to AT&T free of charge, though the company will still make money on the deal if at least 3% to 5% of PocketNet users upgrade to a subscription version of the service, said President and Chief Executive Geoff Halstead.

TrafficStation has a handful of similar deals in the works as well, Halstead said.

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