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Kmart Reenters PC Market With BlueLight

November 04, 2000|Bloomberg News

Kmart Corp. said it's selling personal computers for the first time in 20 years with the debut of the BlueLight True Blue PC, named for the discount chain's BlueLight.com Internet venture. The PC, available online and at 1,600 of Kmart's 2,163 stores, is the first product under the BlueLight label. Prices start at $499 for the basic unit, which includes a 633-megahertz Intel Corp. processor. Bundled with a color printer and monitor, it costs $650 after a $30 rebate. San Francisco-based BlueLight.com, which operates a retail Web site and a free Internet access service, was formed in December with Internet investor Softbank Corp. Shares of Troy, Mich.-based Kmart closed off 6 cents at $6.25 on the New York Stock Exchange.

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