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ValueClick Acquires Online Ad Competitor Click Agents.com

November 14, 2000|BARBARA MURPHY

ValueClick Inc. in Westlake Village has acquired competitor Click Agents.com Inc., a move that extends ValueClick's dominance in pay-for-results advertising space, a fast-growing segment of the online advertising industry.

As part of the deal, Click Agents will receive 5.3 million shares of ValueClick stock. The acquisition, which will be a pooling of interests, is expected to double ValueClick's domestic business, adding $14 million in revenue and $4 million in operating profit to the company's 2000 results.

Together, the two companies reach more than 20 countries around the world and about 40% of U.S. Internet households each month, delivering 320,000 visitors every day to advertisers such as Providian Financial, Discovery Channel, Network Solutions, Egghead.com, Microsoft, Verizon and Chase Bank.

"Since our IPO, ValueClick has focused on a two-pronged attack for building a foundation for significant and predictable revenue and earnings growth," said Jim Zarley, ValueClick chairman and chief executive.

"The first part of our plan was internal, which we began by considerably enhancing the offerings in our core banner business--and introducing new products such as wireless and e-mail advertising. The second part of our plan is external, and is to find and acquire like-minded, profitable, market-driven companies with strong management teams."

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