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O.C. BUSINESS PLUS | HEARD ON THE BEAT / TECHNOLOGY

Ansys Diagnostics Takes a New Name

November 15, 2000|MARC BALLON | Marc Ballon covers the biomedical and biotechnology industry for The Times. He can be reached at (714) 966-7439 and at marc.ballon@latimes.com

Ansys Diagnostics execs decided they needed a fresh corporate identity.

The Lake Forest company had acquired another firm, pushing beyond its origins as a maker of diagnostic products.

A name change was clearly in order. A chance for a new start. The opportunity to overhaul the company's image. Thousands of dollars for new logos, signage, stationery, business cards.

Late last month, the company announced its new moniker. Ansys Diagnostics became Ansys Technologies Inc.

Ansys may not ring many bells, but at least it can be traced to the company's past. It once was the Analytical Systems division of another company.

And so what if the name doesn't really mean anything? "You can find thousands of companies, especially in high-tech, with names that don't mean anything," notes Ansys Chief Executive Steve Schultheis. "What does Intel mean? I don't know."

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