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CAMPAIGN 2000

Where the Ad Buys Are

October 08, 2000|Jeff Leeds

As the race for the White House enters its final four weeks, an examination of the dueling campaigns' advertising spending shows which states each considers most pivotal.

To do that, The Times has contracted with the Campaign Media Analysis Group to track the television ad buys made by the candidates and the national parties on their behalf. The map above looks at spending in some key states. (The chart combines spending by the Al Gore campaign and the Democratic National Committee on the one hand, and the George W. Bush campaign and the Republican National Committee on the other.)

In the last two weeks, Bush has continued to spend heavily in Democratic-leaning Oregon and Washington, forcing Gore to match him. But Bush is also being forced to pour dollars into Republican-leaning Florida, where he is running even or slightly behind Gore despite outspending Gore there by almost 3 to 1.

Source: Campaign Media Analysis Group

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