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CAMPAIGN 2000

Where the Ad Buys Are

October 22, 2000|Jeff Leeds

As the race for the White House enters its final two weeks, strategists for the two major candidates and their parties are readying their final waves of advertising in key states.

To examine ad spending, The Times has contracted with the Campaign Media Analysis Group to track the television ad buys made by the candidates and the national parties on their behalf. The map looks at spending in some key states.

Republicans are continuing to outspend the Democrats by more than 2-to-1. For the 10 days ending Oct. 18, the GOP side poured $10.7 million into ads in the top 75 markets, compared to $5.4 million for the Democrats.

The chart combines spending by the Al Gore campaign and the Democratic National Committee on the one hand, and the George W. Bush campaign and the Republican National Committee on the other. For each party, the first bar shows average daily spending Oct. 9-15, the second shows average daily spending Oct. 16-18.

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