Only a few years ago, Southern Californians who wanted Lasik surgery to improve their vision had to pay about $2,500 per eye to one of a handful of high-profile ophthalmologists.
Now, they can have the laser procedure for far less--as little as $499 in some cases--and any of about 100 local physicians can do it.
Some doctors--those who have held prices steady--criticize the price reductions, saying they reflect shortcuts in patient care. Others, usually those offering the rock-bottom fees, say the trend is part of a normal, competitive process.
Both sides agree that corporate-backed vision centers are responsible for the reductions. With multiple doctors, each capable of handling about 15 patients daily, the centers have recently moved into the area and are seeking to quickly gain a large number of patients by offering the procedure for far less cost than that offered by their better-established competitors.
Some ophthalmologists have responded by dropping their own prices, though not as steeply as the corporate-backed centers.
Lasik Vision is among the companies offering the surgery for $499 per eye. The company has 15 centers in the United States, including five in Southern California.
James Watson, executive vice president of operations for Lasik Vision, calls it "ridiculous" to pay thousands of dollars per eye for Lasik surgery, saying it's a myth that higher costs mean better health care. "I wouldn't pay it as a patient," he said.
His company's size allows "efficiency and economy of scale," he says, acknowledging that profits are slim at $499 per eye and that the prices are available only to the first 1,000 customers at each new center. The usual charge is $999 per eye.
Other companies offering similar prices include LCA Vision, which operates 33 LasikPlus centers nationally, and Icon, which has 25 centers nationally. All of the rock-bottom prices are bound to increase, the doctors agreed, but will stay well below those of more established vision centers.
At those offices, prices have remained virtually unchanged, and the ophthalmologists there expect them to stay comparatively high.
Dr. Robert Maloney, of the Maloney Vision Institute, continues to charge $2,450 per eye. "The way I view it, cheap Lasik is like a cheap parachute," he says. "It usually works, but when it doesn't, it's a disaster."
