KCBS-TV, which has long languished in the ratings behind its network-owned counterparts, has scheduled "Dr. Laura" locally at 3 p.m., opposite "The Oprah Winfrey Show" and "The Rosie O'Donnell Show." The program will precede "Judge Judy," which shifted to the CBS station in late August and will begin its new season on Monday as well.
John Severino, president of the CBS-owned TV stations group and general manager of KCBS, indicated "Judge Judy" is the more important franchise because the station's hope is that show will boost its ratings for the local news, which immediately follows it. He also suggested ratings success for a program historically overcomes efforts to pressure advertisers.
"Once people think it's a good buy, they'll buy it," he said. "I don't think any amount of protest is going to scare all the advertisers away."
Like Howard Stern and Rush Limbaugh, Schlessinger's empire has extended into publishing, with several bestselling books to her credit; however, both those nationally syndicated personalities haven't fared as well in television, and some question whether Schlessinger will translate well into that medium.