Ice cream is not at its best directly from the freezer, says Robert Small. "If you want the most intense flavor, it needs to temper or soften up," he says. "So you need to take it out of the freezer about 30 minutes ahead of serving."
Proper storage is another issue. "It's almost like wine--you put ice cream in contact with air and it's going to deteriorate," says Small. At his Upland dipping store, tubs of ice cream are smoothed flat as they are scooped to reduce surface area exposed to air, and paper covers are pressed down on the surface of the ice cream between scoops.
