ValueClick Inc. in Westlake Village said it has completed its merger with Z Media Inc., which was announced in December.
Z Media provides e-mail subscribers who have demonstrated an interest in certain topics to related advertisers and direct marketers.
"The completion of this transaction helps solidify ValueClick's place as the leader in the pay-for-results advertising space," Chairman and Chief Executive Jim Zarley said. "The merger with Z Media rounds out our arsenal of performance-based products and services by providing our clients with a cost-effective way to build a highly targeted e-mail database."
