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ESPN Launches Interactive Channel

Company Town | IN BRIEF / Entertainment

July 18, 2001|Richard Verrier

ESPN has launched a 24-hour interactive sports channel that allows viewers to call up sports news and scores through their remotes.

The new channel, called ESPN Today, is available to more than 2 million subscribers of Hughes Electronics Corp.'s DirecTV.


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Walt Disney Co., which owns ESPN, is talking to several other cable and satellite companies to expand distribution of the channel, company officials said.

DirecTV is the biggest U.S. satellite-TV broadcaster with about 10 million subscribers.

Wink Communications Inc. of Alameda, Calif., provided the interactive technology for the new channel.

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