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IN BRIEF / Entertainment

Jive Records to Distribute Albums for Nickelodeon

July 31, 2001|Jeff Leeds

Jive Records, an independent label that releases music by such acts as 'N Sync and Britney Spears, has entered a deal to promote and distribute albums for a new label being created by Viacom Inc.'s Nickelodeon cable channel.

The deal allows the cable channel to do what Jive and other record labels have done for years--promote youth-oriented acts on Nickelodeon programs.

The companies said the first album released under the agreement will be a soundtrack to a Nickelodeon film.

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