Now You Know

The Inside Track

Dizzy Dean's income in one year from selected endorsements (late 1930s):

1. For endorsing tobacco $250

2. For endorsing a harmonica $250

3. For endorsing cereal $300

4. For endorsing "Dizzy Dean pants" $438

5. For endorsing "Dizzy Dean watches" $100

6. For endorsing "Me and Paul sweatshirts" $1,000

7. For "appearing in" cigarette cartoon ad $500

*

Source: "Collier's Magazine" (Breakfast Dizzy Dean Style, Sept. 17, 1938)

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