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A Big Story, and Small-Shot Shines


OKLAHOMA CITY — From big-shots and small-shots, an obit of Timothy J. McVeigh.

Would the media--which haven't paused this long for the ending of life since John F. Kennedy Jr. crashed into the sea--say they were noting not only McVeigh's execution, but the human wreckage he caused at the Alfred P. Murrah Federal Building?

And did they ever talk: Was he sorry? If not, why not? How well did he sleep his last night? What about that last meal? Did he request a sedative when he was strapped down? Where will his ashes go? As if this would make any difference to the 168 people he murdered here in 1995.

In they came, the EyeWitness Newses and NewsCenters from New York and Los Angeles, from Chicago and Tulsa, Okla., from the Missouri cities of St. Louis and Kansas City. They rumbled in with cameras rolling, live, local and late breaking, nosing satellite trucks into position end to end for several blocks, and erecting tall platforms downtown overlooking the Oklahoma City National Memorial. As they did at the airport near the transfer center where the families of McVeigh's victims saw him die in Terre Haute, Ind., on closed-circuit TV.

The media far exceeded visitors at the memorial site early Monday morning, and when survivors' family members were escorted to chair memorials aligned in rows on a lush strip of green, their every move and facial tic was captured by as many as two dozen cameras.

How best to provide moments of solitude, to give audiences time to weigh and interpret what's set before them? "I hope I find the right words to say," worried one TV reporter two days earlier. "I have a nervous feeling about it."

It was not Katie Couric from NBC's "Today," Charles Gibson from ABC's "Good Morning America," or any of the other big-time media gladiators clawing for supremacy here even as McVeigh was paying for his wickedness, all of them battle-tested veterans of Big Death spectaculars from Kennedy to Princess Diana.

Speaking instead was quiet, introspective Neely Tsoodle, a Native American reporter at KSWO-TV, the tiny ABC affiliate in Lawton, a southwestern Oklahoma strip malldom of 90,000 that can boast of leading the nation in Pizza Huts per square mile.

"How am I gonna cover it? What words to say? What is important for people to hear?" Those were the questions Tsoodle asked herself aloud Saturday in KSWO's studio just east of town.

A Chance to Interact With the Community

KSWO is no news nirvana as it competes with NBC and CBS affiliates 50 miles to the south in Wichita Falls, Texas, and two bigger, richer Oklahoma City stations available to Lawtonians by cable. In some ways it's a microcosm of deeply flawed larger stations and their foibles--self-interest and a sheared vision in an age when information is constantly being redefined. This is TV news after all, where ratings rule from coast to coast, from Mutt to Jeff.

In other ways, though, KSWO is Norman Rockwell's best America. As large, urban broadcasters falsely anoint themselves stations "of the people," KSWO intimately interacts with its community observing the local behavior and touching the pulse beats of its viewership of 26,000 ethnically mixed households.

Kiowa, Apache and Creek blood mingle in Tsoodle, 32. Her eight years there make her almost an anomaly at a station that is one of those broadcasting turnstiles through which aspiring young TV journalists pass en route to more bucks and glamour at stations up the media ladder.

The folks who watch KSWO are largely working class, military from Ft. Sill and agricultural in a region speckled by farms owned by the same families for generations. Viewers here are heavily Baptist and conservative, says Jan Stratton, a grandmother with deep roots in the community as a 21-year KSWO veteran married to Comanche-country Associate District Judge William Stratton.

Tina McGarry was working at a station in Oklahoma City as a news gofer when McVeigh blew apart the federal building. A 29-year-old KSWO reporter who lives in Lawton with her husband and 2-year-old son, she keeps on her refrigerator door a snapshot of a woman she befriended after covering the death of her husband in Topeka, Kan. "It was my first murder," said McGarry, who two years after starting at KSWO now yearns for something bigger.

How small is KSWO?

For one thing, the Texoma media market of Lawton-Wichita Falls, is 141st in the U.S. Oklahoma City ranks 45th, Tulsa 58th. For another, its barren white vans were notably dishless beside the decked-out mobile newsrooms flanking them here in this week's media gridlock. KSWO is technologically challenged, unable to beam in pictures from long distances because it lacks satellite equipment.

In other words, when Tsoodle and McGarry, who also was assigned to Oklahoma City with camera operators Eric Shows and Romeo St. Pierre, did reports live, they did it the old-fashioned way--by phone. And as they spoke, viewers saw only photos of them.

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