Advertisement
YOU ARE HERE: LAT HomeCollections

Company Town

TV Ratings Report

March 16, 2001

Networks sell advertising time based principally on their performance among key demographic groupings, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

Size of group: 124 million

NBC

Last week: 4.1

Season to date: 4.9

CBS

Last week: 4.7

Season to date: 4.1

ABC

Last week: 4.0

Season to date: 4.6

Fox

Last week: 4.4

Season to date: 4.6

UPN

Last Week: 1.4

Season to date: 1.6

WB

Last Week: 1.3

Season to date: 1.7

*

Sources: Nielsen Media Research, networks

Note: Each rating point equals 1% of group.

Advertisement
Los Angeles Times Articles
|
|
|