Los Angeles Mayor Richard Riordan launched his L.A. Literacy Corps during a radio broadcast Wednesday, calling on businesses to chip in both money and employee time for schools.
Under the program, employees would read to students and coach them in reading.
Four companies answered the challenge during the broadcast on KFWB-AM (980) radio, beginning with the radio station. Animation studio Klasky-Csupo, biomedical corporation MiniMed and the Southern California Institute of Architecture also pledged to adopt schools.
