EM.TV & Merchandising hired Allen & Co., a U.S. investment bank that specializes in media transactions, to help it find a buyer for Jim Henson Co., the creator of Kermit the Frog, Miss Piggy and Fozzie Bear.
EM.TV, which bought Jim Henson a year ago for $680 million, hired the New York-based bank Wednesday, said spokeswoman Marion Moormann. EM.TV plans to hold on to the European merchandising rights of the Muppets as it tries to turn around the business.
