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The Inside Track | MORNING BRIEFING

This Idea Sure Won't Win Any Awards

November 05, 2001|Larry Stewart and \f7

It's one thing for Fox to air those annoying virtual promos and ads during the World Series.

On Sunday night, the network found a new way to irritate viewers, particularly on the West Coast.

At the bottom of the screen during Game 7, Fox informed viewers of Emmy Award winners.

It spoiled the suspense for viewers on the West Coast, where the Emmy Awards show on CBS was tape-delayed.

Bad move, really bad.

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No joke: On the Emmy Awards show, Ellen DeGeneres joked that viewers should watch the Emmys because they'd be announcing the score of the game, and she doubted Fox would be announcing award winners.

Wrong.

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Yellow line returns: If you were watching the Tampa Bay-Green Bay game on Fox on Sunday, you might have noticed the return of the computer-generated first-and-10 yellow line.

Fox dropped the yellow line five weeks ago as a cost-cutting measure. The yellow line cost Fox about $25,000 per game.

The reason the yellow line is back is that Fox found a sponsor, Intel Corp., to pick up the tab.

What's next, a sponsor for instant replays?

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Few buyers: We've seen more Fox promos than ads on the virtual backboards behind home plate because Fox had trouble selling spots to sponsors.

Fox blamed the economy. Maybe it's just a bad idea.

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Time warp: Fox might be interested to know what the CBS affiliate in Pittsburgh did recently during a Steeler telecast. The TV station used compression technology to create an extra 30 seconds for one more commercial spot.

It was only supposed to be used during halftime, but the third quarter got compressed as well.

The problem was, fans listening to colorful announcer Myron Cope on radio and watching the game on TV noticed something was out of sync. The station apologized and said it wouldn't happen again.

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Trivia time: Who were the Sheboygan Redskins and the Waterloo Hawks?

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They love L.A.: The Golden State Warriors had lost their final 13 games last season and their first three this season. Then they came to Los Angeles and beat the Clippers in overtime Saturday night.

"I had forgotten what it feels like to win in the regular season," the Warriors' Chris Mills said.

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The ultimate title: You may have missed this on "SportsCenter," but the Santa Barbara Condors defeated the San Francisco Jam, 17-15, Sunday at Sarasota, Fla., in the ultimate Frisbee national championship game. Sixty teams competed in the event.

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Nice treats: During a skit for HBO's "Inside the NFL," Baltimore Raven defensive lineman Tony Siragusa offered unique treats for Halloween visitors to his suburban Maryland house. He handed out salami and meatball sandwiches.

The young visitors were not impressed.

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Trivia answer: The Sheboygan Redskins and Waterloo Hawks were NBA teams for one season, 1949-50.

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Looking back: On this day in 1995, John Elway and Warren Moon passed the 40,000 mark in yards passing.

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And finally: Speaking of Moon, he is now announcing college games for Fox Sports Net's syndicated package that is carried in Los Angeles by Channel 9.

On Saturday's UCLA-Washington State telecast, he once referred to UCLA as USC.

Although he corrected the mistake, it's one you just don't want to make.

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