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Burger King Partners With AOL Time Warner

November 06, 2001|Bloomberg News

Burger King Corp. and AOL Time Warner Inc. have entered a marketing partnership. Financial terms weren't disclosed.

Burger King will advertise AOL Time Warner music and films, including New Line Productions' "The Lord of the Rings," at its restaurants. AOL Time Warner will promote Burger King on TV networks, including CNN, in magazines and through the Internet, the companies said.

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