BEIJING — One day this month, three nurses will sit down at telephones in Beijing and do something that would have been unheard of in China just a decade ago: They'll try to stop anyone who calls from committing suicide.
As 1.3 billion people cope with the most sweeping changes their nation has ever experienced, China's first suicide research and prevention center is opening in the capital with a lengthy list of priorities -- everything from intervening in emergencies to changing outdated attitudes about mental health.
It's a tall order for a populace accustomed to centuries of gritting their teeth through hard times and coping with "chiku" -- a traditional metaphor for enduring hardship that means, literally, "eating bitter."
"The changing culture and society have given us an opening," said Dr. Michael R. Phillips, executive director of the new Beijing Suicide Research and Prevention Center and a physician in China for 18 years.
"There's such rapid social change that people are willing to think about things they haven't thought about before," he said.
The center employs 11 doctors and 13 nurses, most of them Chinese. It will offer a range of services, from the toll-free hot line, to counseling and crisis intervention, to comprehensive research -- already under way -- on suicide and attitudes toward it.
But doctors see an entirely non-clinical development as the most significant sign of changing attitudes: The center is at a public facility, Huilongguan Hospital, and is being funded quite willingly by Beijing's city government.
"Suicide and depression, they're definitely something that goes hand in hand with our fast development," said Zhang Jianshu, an official at the Beijing Bureau of Health, which contributed $242,000. "As China develops, we have to pay more attention to this kind of health issue."
Long before Deng Xiaoping's reforms began two decades ago, suicide was a problem for China -- particularly among rural women plagued for generations by abuse, unrewarding lives and feelings of deep hopelessness.
These days, convulsive change is stirring things up even more. Financial upheaval -- a common contributor to suicide -- is rolling across the land as the opening of once-stable markets to foreign investment reconfigures the economy and puts millions out of work.