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THE LAW

Copyright Wars: The Kings Strike Back

The family is not censoring history, it's protecting its rights.

January 20, 2002|JAMES L. SWANSON

WASHINGTON — Martin Luther King Jr. was not a wealthy man. But he left behind a valuable legacy of intellectual property--books, speeches, manuscripts, sermons, letters and unpublished papers. Copyright law protects that property, and therein lies the origin of a bitter dispute over the ownership of King's writings.

On the eve of the national holiday celebrating King's birthday, his legacy is under attack, not by racists, Ku Klux Klansmen and segregationists, but by scholars, civil rights leaders and the media. The target of their attack is not King's message but his family--his widow, Coretta Scott King, and their children.

Late last year, the New York Post indicted the family as King's "ignoble heirs;" the New York Times accused them of "misplaced values," calling their behavior "distressing" and "heartbreaking;" the Houston Chronicle smeared them as "grasping, greedy, tacky ... and, worst of all, unworthy" of their slain patriarch. The attacks climaxed with a CBS "60 Minutes" broadcast in which William Rutherford, a former executive director of the Southern Christian Leadership Conference, feared that King "must be spinning in his grave." Reporter Lesley Stahl joined the chorus, mourning that "the family has even been accused of killing the dream."

Killing the dream? What monstrous thing has the King family done to provoke such vicious criticism? It turns out that they're under siege because they've chosen to protect what is rightly theirs--the property they inherited from King after he was assassinated in 1968. Under the Copyright Act of 1976, a federal law authorized by Article I, Section 8, of the U.S. Constitution, the rights to King's writings belong to his heirs.

Like most intellectual property owners, the Kings protect and license their rights. In 1997, they licensed Time Warner Inc. to release a large quantity of King's writings--many hitherto unpublished--in books and electronic media. The Kings also allow nonprofit and educational institutions to enjoy certain noncommercial uses royalty-free, and they make King's works available for a fee to the media and other for-profit entities. They've licensed his voice and image for at least two television commercials.

But in 1993, the King family sued USA Today for publishing, without permission, the entire text of King's most famous work--the "I Have a Dream" speech he delivered Aug. 28, 1963, at the Lincoln Memorial. They sued CBS in 1996 when the network sold videotapes containing nine minutes of that speech. And they raised questions when a group with no connection to the family proposed using King's name to raise tens of millions of dollars to erect a huge monument on the Mall in Washington.

These actions have provoked outrage. Brent Staples wrote in the New York Times that the family is trying to "corner the market" on King's words, placing "profits above the national good." The Houston Chronicle insisted that King's life (and presumably his copyrights) "belongs to all of us." Sweeping aside more than two centuries of property law, the Chronicle argued that "the standard that ought to apply here has little to do with what is legally permissible ... it has to do with what is right."

The Kings are guilty, say the critics, of three things: by enforcing their property rights, they limit the dissemination of King's writings and thereby censor history; by earning profits, they dishonor their patriarch, who never cared about intellectual-property rights; and by licensing television commercials, they display poor taste. Those charges, in order, are illogical, false and irrelevant.

First, the family has no interest in suppressing King's works, much less in censoring history. On the contrary, as their multimedia deals with Time Warner and others demonstrate, they want his works to reach the widest possible market. Ideas, facts and information about King are not the subject of the copyrights; they're available to all. Thus, the Kings can't prohibit authors from writing books and articles about him; professors from teaching courses about him; editors from publishing photographs of him; or producers from making films about him. What they can control are his actual words, which they are doing, but not in any way that suggests they're censoring history.

Second, it is false to claim that King did not care about copyright. Unlike Leo Tolstoy, whose scruples against private property led him to throw his works into the public domain, King copyrighted his books. When he was alive, he sued a record company for releasing unauthorized recordings of the "I Have a Dream" speech. That hardly suggests that he meant his family to be bereft of the financial benefits that his works might afford them after his death.

Finally, the question of whether licensing television commercials is tasteful is subjective and irrelevant. Even if it did evidence poor taste, the property still belongs to the family.

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