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DreamWorks, Hasbro in 'Sinbad' Toy Deal

June 10, 2002|From Bloomberg News

DreamWorks said it awarded Hasbro Inc. the main toy license for "Sinbad: Legend of the Seven Seas," the studio's animated movie scheduled for release next year.

Terms weren't disclosed.

"Sinbad" will be a part of the GI Joe action figure brand, one of only a few characters that have been attached to the brand, the companies said in a statement released Sunday. Hasbro also will have rights to all clothing, vehicles, environments, play sets and other accessories related to the action figures.

"Sinbad," about the adventures of Sinbad the sailor, will feature the voices of Brad Pitt, Joseph Fiennes, Catherine Zeta-Jones and Michelle Pfeiffer.

DreamWorks' latest animated film, "Spirit: Stallion of the Cimarron," has grossed $53.8 million in three weeks.

"It was a natural fit for what we are doing in this segment of GI Joe," Darryl DePriest, director of marketing for the GI Joe brand, said.

DreamWorks expects to license products for the movie to about 20 companies, said Brad Globe, who oversees DreamWorks' consumer products.

DreamWorks was formed in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen.

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