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Disney Offers Summer Deal

June 26, 2002|From Reuters

Just a month after saying it had no plans for new summer deals, Walt Disney Co.'s California Adventure theme park said Tuesday that it will offer a promotion throughout the summer months.

Under its new promotion, the year-old theme park is offering adult admissions at the children's price of $35 through Sept. 3 for Southern California residents.

Children ages 3 to 9 accompanied by a paying adult get in free.

The promotion by California Adventure comes as one of its major competitors, Universal Studios Hollywood, also offers a major summer promotion, reflecting continued weakness for theme parks from out-of-town travelers, analysts said.

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