Thank you for publishing that half-page photo of the two culprits behind the worst radio commercials ever: Larry (Sit 'n Sleep's Larry Miller) and Irwin (adman Cary Sacks) ("They're Killing Us!" by Matt Hurwitz, July 27).
Sacks claims to know the "difference between turning someone off and turning someone away." I think he underestimates the annoyance factor of those dreadful commercial spots. Not only do I immediately change the station the moment I recognize their shrill nasal voices, I vow that I will never shop at one of Miller's stores because of them.
I have yet to find one person who finds Larry Miller's commercials appealing. That Miller has to rely on such a grating and obnoxious delivery of his company's motto speaks volumes for what such companies and their ad agencies think will draw the customers in.
Compared to Sit 'n Sleep, the commercials of both Cal Worthington and Ditech are serene breaks in the day's programming; although Greenlight Financial, with their "perky" phone-number jingle is giving Miller close competition. I think the best thing Miller can do with his commercials is put them back in the can and pass them on to some government entity that uses torture to extract information from suspects.
Your article on television pitchmen left out one more pioneer. And you're not going to like the way you look. I guarantee it.