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IN BRIEF/ RESTAURANTS

Happy Meals to Feature Betty Spaghetty, Trucks

January 21, 2003|From Reuters

Can Betty Spaghetty rescue Ronald McDonald?

McDonald's Corp. is relying on the popular doll and Tonka trucks in its upcoming Happy Meal promotion for children, its latest attempt to revive slowing sales in the U.S.

McDonald's, whose previous Happy Meal promotions with Teenie Beanie Babies plush toys drew a near-frenzied response from customers, will sponsor the promotion for four weeks beginning Jan. 24.

McDonald's, which expects its first-ever loss in the fourth quarter, relies heavily on limited-time promotions aimed at children to drive traffic in the competitive fast-food market.

Sales and margins in the United States, McDonald's biggest market, are under growing pressure from a price war with Burger King Corp.

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