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And on the dainty side ...

The apron, yesterday's symbol of female drudgery, is today's hot collectible. Look for one on a hip domestic goddess near you.

January 22, 2003|Valli Herman-Cohen | Times Staff Writer

TODAY, an apron is simply a splatter shield. But think back a generation or two to the world of black-and-white TV, when aprons bursting with color were emblems of domesticity and femininity.

They had style then.

But then it was the '60's, and as fast as you could say "Lucille Ball," aprons plummeted out of fashion -- housewifely accouterments that came to symbolize a woman's secondary role. These frilly, backless wraps and flirty, skirt-like cocktail numbers were blazingly incorrect.

Now, they're coming back through a mist of nostalgia as collector's items, a small part of the growing affection for vintage clothing. Hip boutiques are selling snappy little reproductions, decorated with piping, ruffles and appliqued cherries. There's even an apron museum exhibit making the rounds.

Women who don an old-fashioned apron today consider it an ironic homage, a little wink at the idea of homemaking as entertainment, not duty. The reverse symbolism gives the daintiest aprons the strongest images.

Elizabeth Mason, owner of the West Hollywood vintage boutique the Paper Bag Princess, collects vintage cocktail aprons and always wears one when she entertains.

"It identifies you as the sexy hostess," she said. "I have one in satin that is very small. It looks as if you have a merry widow on. Imagine having that on as you greet your guests."

It sure beats the usual utilitarian, knee-length bib that makes a party hostess look more like a waiter than a discriminating woman of style.

Mason's boutique, where stars and costume designers shop for designer evening gowns and the like, quickly sells out of the little aprons as soon as she gets her hands on them. For those who entertain at home, they have become a must-have accessory for the vintage dress.

As Mason said: "What else are you going to do? Wear a denim shirt like Martha Stewart?"

It's not hard to see why the old aprons are in demand: Modern manufacturers wouldn't dare produce anything so charmingly politically incorrect as the ones from the 1940s and '50s. With their wine-guzzling pink elephant decorations and frilly trims, the decorative cocktail styles speak of an era when women were defined by their domestic roles and how well they mixed a martini.

More practical, neck-to-knee kitchen aprons in such folksy prints as calico and gingham also flourished in the postwar years. Like banners promoting homemaking, they were lavished with crafty embroidery and such sentimental symbols as kittens, babies and flower baskets. Often as beloved as a baby blanket, many have met undignified ends in the 25-cent bin at thrift stores.

Vintage complement

Time softens many memories, good and bad. It's hard to take seriously a '50s apron's implication of servitude and oppression when it features frolicking puppies or bubbling champagne glasses. The very idea of a fancy apron worn just for serving cocktails seems ludicrous -- and thus incredibly compelling for those who would rather dress the part than actually be the part.

Cocktail aprons summon glamour, not grits, and weren't created for protection, said Mason.

"They were made out of tulle and were completely porous, and anything you spilled on them would go directly onto the dress," she said.

The same aesthetic reasons that motivate many women to collect antiques or wear vintage clothing attract them to aprons, said Kathleen Schaaf, owner of Meow, a Long Beach vintage clothing store.

"A lot more of the vintage collectors are entertaining at home," she said. "They have their Bakelite-handle silverware, Bauer pottery and their stainless-steel barware sets. I've seen women wearing a little hostess apron over her vintage dress." The aprons simply complete, and improve, the picture.

When she's lucky, Schaaf may come across an apron that matches a tablecloth, or one that is in pristine condition because it was worn for a single Christmas dinner. Even the best examples are still affordable, however. At her boutique and on eBay, the Internet auction Web site, most vintage aprons can be had for less than $20. Some of Mason's most exceptional examples command prices of $125, even up to $200, and are sold before they hit the showroom floor.

In the world of collectibles, aprons remain a relative bargain. Last week on eBay, a set of 16 vintage aprons was selling for $33 after 15 bids. "They're highly collectible," said eBay spokesman Jim Griffith, "but they are one of these areas of collecting that's still affordable. If you're into collecting and looking for a field, it's probably a good time to be into it."

In 15 years of collecting, Pasadena photographer Ramona Rosales has paid no more than $15 for any of her vintage aprons. She wears various styles for cooking, cocktail parties, baby showers, and the most tattered ones for handling chemicals in the darkroom. Her passion for them isn't rooted in practicality, however.

"I've always worn vintage clothes," she said. "When you get dressed up in a particular era, it's the perfect finishing accessory."

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