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Linda Goldenberg, 57; Movie Marketing and Publicity Executive

January 23, 2003|From Staff and Wire Reports

Linda Goldenberg, 57, movie marketing and publicity executive who worked on such films as "The Crying Game," "Return of the Jedi," "Aliens" and the "Ace Ventura" comedies died Monday of cancer at the Motion Picture and Television Hospital in Woodland Hills.

Beginning her career in Philadelphia, Goldenberg was a publicist for Budco Theaters and did work for local branches of Columbia Pictures and 20th Century Fox. It was Fox that brought her to Hollywood in 1980 as vice president of field publicity and promotion. She oversaw national publicity for such films as "Nine to Five," "The Verdict" and "Romancing the Stone," and created an innovative campaign heavy on radio ads and publicity stunts that helped make the niche comedy "Porky's" a box office hit.

In 1985, Goldenberg became Fox vice president of licensing and merchandising, launching products related to such shows as the hit TV series "Dynasty." She formed her own publicity and promotion agency, GS Entertainment Marketing Group, in 1989, and five years later became senior vice president of marketing for Morgan Creek Productions, promoting Jim Carrey's "Ace Ventura" films.

After freelancing for MGM and Gold Circle Films, Goldenberg joined the new Premiere Marketing and Distribution Group in 2001 as executive vice president of marketing. At her death, she was president of that department.

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