MELBOURNE, Australia — How many times has tennis heard that its different ruling bodies and factions need to get on the same page for the sport's benefit?
It has come through loud and clear again in meetings this week at the Australian Open, as the ATP's leader, Mark Miles, presented a study to the WTA and the Grand Slam Committee.
A consulting firm, McKinsey, interviewed figures inside and outside tennis, and studied other sports.
Among the conclusions are that tennis is not reaching its potential and that the different ruling bodies need to work more closely together.
The ATP has already held meetings with the WTA to discuss sharing ideas and pooling resources on particular marketing efforts and infrastructure.