Advertisement
YOU ARE HERE: LAT HomeCollectionsSan Diego

LETTERS

Younger wine drinkers glad to be noticed

January 29, 2003

In regards to the wine industry's recent discovery of younger and more mature wine drinkers ("Pursuing Wine Buyers of a Younger Vintage," Jan. 15), I say, "Duh." It's no coincidence that the generation that has grown up attending wine courses in colleges and universities is more selective in choosing wines than the average adult.

I applaud the Wine Market Council for finally recognizing the immense market opportunity posed by this younger age group, though overall, I would ask why has it taken so long?

Shannon Spring

San Diego

Advertisement
Los Angeles Times Articles
|
|
|