Hugh M. Hefner and comic book creator Stan Lee have partnered to create an animated television series starring Hefner and various Playmates as a crime-fighting team combating "enemies of democracy." The series, "Hef's Superbunnies," will target an adult audience and will be produced by Lee's Pow! Entertainment and Playboy's Alta Loma Entertainment.
Before founding Playboy, Hefner wanted to become a cartoonist, he said, adding that the partnership is "a match made in heaven. We're now ready to reveal my other secret identity as a superhero."