Disney's TV Cartoons Enter the Spotlight

It wasn't long ago that Walt Disney Co.'s TV animation unit toiled away in the shadow of the film studio, a relatively obscure facet of the company's entertainment empire.

But that was before "Kim Possible" and "Lilo & Stitch" came onto the scene.

The TV animation division is enjoying a much higher profile these days thanks to these animated hits on the Disney Channel. No longer relying solely on the film studio to generate new characters that can feed Disney's much-needed merchandise sales, Disney increasingly is turning to its TV animation unit to launch original characters, as well as leverage existing ones.

"We've been part of the company that is primarily known for making movies. Now we're part of the company that is primarily making television, so we feel like we've found a home with a group of people that values what we do," said Barry Blumberg, president of Walt Disney Television Animation. "This frees us up to do things we've never been able to do before. We're going to do more shows and we're going to take more risks."

The animation unit is busier than it has been in its 20-year history. Led by "Kim Possible" and "Lilo," there are five series in production with nearly 50 projects in development.

"Disney's TV production arm is creating sustainable franchises for the company in a way that's similar to the film studio," said Jordan Rohan, an analyst with Soundview Technology Group.

Disney is expected to unveil this week the newest entry in its lineup, "Disney's Dave the Barbarian," an animated comedy series set in the Middle Ages. Created by improvisational comic and animator Doug Langdale, the television series follows Dave's adventures with his family as they protect themselves from a world of comical foes.

Set to debut in January, the cartoon series is among three new productions that Disney's TV animation unit will debut next year in the hopes of grabbing a bigger slice of the fiercely competitive kids cable television market.

More than 30 Disney TV animation series air seven days a week on Disney Channel, Toon Disney and ABC in more than 80 countries.

To ramp up production and allow TV animators to work more closely with the cable programmers airing their shows, Disney integrated the TV animation unit into the company's ABC Cable Networks Group in January.