Veteran television executive Margaret Loesch has paired up with former president of Mattel Inc. Bruce Stein to produce entertainment and consumer products for children and families.
Their new company, Hatchery, is financed by investors including Peter Guber and Paul Schaeffer of Mandalay Entertainment Group.
Loesch was the founding president of Fox Kids Networks Worldwide, which gave News Corp. a beachhead in children's television. She most recently was chief executive of the U.S. operations of Crown Media, owner of the Hallmark Channel. Stein has been involved in the marketing of such franchises as "Ghostbusters" and "Jurassic Park."