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NFL Network Signs Pacts With Advertisers

October 06, 2003|From Bloomberg News

The NFL Network, which will begin broadcasting Nov. 4 as the first television programming service dedicated to the football sports league, said it signed multiyear advertising agreements with AOL Time Warner Inc., FedEx Corp., IBM Corp., GlaxoSmithKline and Bayer.

NFL Network will initially be available on DirecTV, a satellite service in 11.8 million homes. The league-owned network will air seven days a week, 24 hours a day, on a year-round basis. It won't carry games.

"We are delighted that these key league sponsors are taking advantage of this unique opportunity to add value to their association with the NFL," Chris Fuller, NFL vice president of media sales, said in a statement.

Bayer and GlaxoSmithKline will advertise Levitra, a pill used to treat erectile dysfunction. Former NFL coach Mike Ditka, who is involved with the league's "Tackling Men's Health" campaign, represents the companies in their marketing of the drug.

Financial terms of the agreements weren't disclosed.

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