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THE OUTDOORS ALMANAC

Do you see what I see?

A photo of the door to Gus's Fresh Jerky on Highway 395 inspires three reactions.

October 14, 2003

'Stickers are the glyphs of modern times. They represent pro/anti active emotions toward current issues, as well as pop trends in jargon and art/design ... To me they are artwork. To someone else they can be trash.'

-- Janels

Artist-owner, Decalifornia Designs,

San Diego

*

'Expensive slabs of dry meat disgust me, but I've had to stop there more times than I can count with friends on our way to Mammoth. My one friend buys teriyaki super chunks.'

-- Christy Stevens

Snowboarder-teacher, Oceanside

*

'Suburban youth (as in the SUV and the region) don't "tag" with paint, they sticker. Often associated with "tribes" -- kids who identify with a product line -- these youth use paths like the 395 to promote their brand.'

-- Doug Palladini

Director, Cynic Youth + Alternative Marketing, Santa Ana

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