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SWAG

The stamp of removal

August 22, 2004

Capturing attention in a stunt-filled media world isn't easy. Thus, swag: Eye-catching items that pit promoters' imaginations against seen-it-all recipients.

This week's winner: a miniature cardboard "board room" that opens to reveal an imposing rubber stamp and a pad of red ink.

What it's selling: the Tuesday DVD release of first-season episodes of "The Apprentice." ("Now experience the phenomenon like never before with all the best moments you didn't see on TV!" says the urgently predictable copy on NBC's website.)

The tagline: What else? "YOU'RE FIRED!"

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