A consumer's guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, heard, observed, viewed, dialed or downloaded, it's in play here. One exception: No products will be endorsed.
What: "The Wild Ride to Super Bowl I."
Where: HBO, tonight, 10.
What is apparent in this excellent one-hour documentary about the first Super Bowl, played Jan. 15, 1967, at the Coliseum, is just how much the game has grown. The first Super Bowl, pitting the NFL champion Green Bay Packers against the AFL champion Kansas City Chiefs, was hardly the mega-media event, or the cultural event, it is today.
NFL Commissioner Pete Rozelle planned it as an extravaganza. And indeed, there was a lot of pageantry, at least for those days. But there was little media interest and the crowd fell short of a sellout by more than 30,000.
Sports columnist Melvin Durslag, who covered the game for the Los Angeles Herald Examiner, points out that the Rams could fill the Coliseum by charging $5 for a ticket. He suggested that the Super Bowl was overpriced with a top ticket of $12.50.