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Film and Election Politics Cross in 'Fahrenheit 9/11'

The marketing of a scathing movie about Bush resembles a race for the White House.

THE NATION

June 11, 2004|Michael Finnegan, Times Staff Writer

There are movie campaigns and there are presidential campaigns, and usually you can tell the difference. One features a red carpet, the other a war room.

But "Fahrenheit 9/11," Michael Moore's scathing new documentary about President Bush, has both.


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Its release later this month appears to mark the first time that a film slamming a major presidential candidate has opened on screens across the nation in the final months of a campaign. At the same time, the movie is producing a global publicity extravaganza for Moore and Miramax Film founders Harvey and Bob Weinstein, who bought the film after Walt Disney Co. refused to let Miramax release it.

The scramble to bring the dark, often satirical film to U.S. movie screens is blending Hollywood and presidential politics in ways never seen in a race for the White House. While the filmmakers deny any overt effort to promote the candidacy of the presumed Democratic presidential nominee, Sen. John F. Kerry of Massachusetts, their efforts fall clearly in sync with the campaign to unseat Bush.

To anticipate and fend off the criticism that already is brewing, Moore has set up a "war room" populated by former Clinton White House operatives plotting swift counterattacks on Bush supporters who question the film's credibility.

To lead the effort, Moore has hired Chris Lehane and Mark Fabiani, former political advisors to Bill Clinton and Al Gore. "Employing the Clinton strategy of '92, we will allow no attack on this film to go without a response immediately," Moore said Thursday. "And we will go after anyone who slanders me or my work, and we will do it without mercy. And when you think 'without mercy,' you think Chris Lehane."

Moore also said he planned to use the film to register thousands of voters, and will stage screenings to benefit antiwar groups set up by families of U.S. troops in Iraq and victims of the Sept. 11 attacks.

So far, the Bush reelection campaign has played down concerns about the film's effect.

"Voters know fact from fiction coming from Hollywood," said Bush campaign spokesman Scott Stanzel. "It's designed to entertain. American voters want fact, not fiction, when determining their vote. And everyone knows where Michael Moore is coming from."

Others have been more aggressive in trying to discredit Moore, who attacked Bush from the Oscar podium when he won the feature documentary prize for his "Bowling for Columbine."

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