The Google search engine is already one of the Internet's most popular destinations. Now the company is offering its search services all over the Web.
Google Inc. on Friday began allowing Web logs and other smaller online publishers to include its search engine on their sites. Revenue from the targeted ads displayed next to search results will be split between Google and the website operators.
The move is part of the Mountain View, Calif., company's effort to expand the reach of its search engine and the ads that appear beside the results. Google already allows large websites to use its search technology, and 95% of the company's $962 million in revenue last year came from such ads.
Google also is hoping to fend off rivals like Yahoo Inc. and Microsoft Corp.'s MSN service, which have recently boosted their search efforts.