Advertisement
YOU ARE HERE: LAT HomeCollections

LETTERS

Disney Was Unfairly Cast in a Bad Light

June 20, 2004

Your story regarding the marketing alliance between Disney and McDonald's deliberately distorted the relationship between the two companies to paint unfairly yet another unflattering picture of Disney. ("Fast-Food Chain Has Beef With Disney," June 14).

You deliberately set the tone to imply that McDonald's is unhappy with the relationship, when the companies were on the record saying they want to continue, perhaps in a different form, while the chief critic you cite was anonymous.

The truth of the matter is that this has been a successful and mutually beneficial relationship, and should have been portrayed as such.

John W. Spelich

Vice President,

Corporate Communications

Walt Disney Co.

Burbank

*

Write to Letters to the Business Editor, Los Angeles Times, 202 W. 1st St., Los Angeles, CA 90012; bizletters@latimes.com. Please keep letters brief and include your address and phone number.

Advertisement
Los Angeles Times Articles
|
|
|