Intel Corp. launched three microprocessors for laptop computers Monday as the chip-making giant widened its mobile technology marketing blitz to include consumers as well as businesses.
The chips -- the Pentium M 735, 745 and 755 -- are the company's first mobile processors to be built with a new process that improves performance without significantly affecting battery life. They also run at higher speeds and have more onboard memory than previous mobile chips.
PC makers can use the chips in Centrino-branded systems that include other Intel parts or mix them with chips from other companies. Intel heavily markets Centrino, which includes the processor, radio and chipset, and offers subsidies to vendors that use the whole package.
Intel launched Centrino last year, kicking it off with a $300-million marketing campaign that promised high-performance, wireless-capable mobile computers that didn't drain batteries as quickly as older technologies.