Wanting to know what the mostly Asian American class considered desirable, professor Darrell Hamamoto asked: What posters are on your bedroom walls? After an uncomfortable silence, Hamamoto got the names he expected -- celebrities such as Brad Pitt. There wasn't an Asian among them, which reinforced what he has long believed: that cliches and stereotypes about Asian men have rendered them sexual afterthoughts.
"You aren't creating your own images," the 50-year-old Japanese American told the UC Davis class. "Make your own movies. You have to take it into your own hands." Like Hamamoto, hundreds of Asian American men are writing books and poems and creating websites in hopes of redefining themselves by combating the enduring notion that they are sub-masculine. Many are offended that Asian men are projected as power players when it comes to intellectual intercourse but bystanders in the world of romance.
"Racist myths and assumptions about smaller stature ... smaller eyes -- and less sexual and erotic drive -- have stymied the development and acceptance of Asian American men as full erotic beings," writes novelist and UCLA professor Russell Leong in the foreword of "On a Bed of Rice," a collection of Asian American erotic literature.
Internet forums for Asians are saturated with discussion groups with titles such as "Raise Your Hand if You Love Asian Men!!" A thread on www.modelminority.com titled "When the Asian Guy Tries Too Hard" discusses the difficulty some Asian American men have attracting non-Asians -- often considered a successful sign of crossover appeal. It registered 1,689 hits in two weeks.
Phil Yu, 25, a Korean American, was so angered by misconceptions about Asian Americans that he created a website, www.angryasianman.com, which he says receives 50,000 hits a month.
A recent uproar on Yu's site erupted when Details magazine published a pictorial in its April issue titled "Asian or Gay?" Yu quickly rallied his readers by saying, "It seriously pulls out every offensive, stereotypical Asian pop culture reference imaginable, objectifying and exoticizing Asian men into a sexual stereotype."
A mid-January posting read: "Bad week for Asian men on reality TV
Days after he was booted, Chang said he was disappointed he was the only bachelor that didn't get a one-on-one meeting with Meredith Phillips, the ABC show's bachelorette. After he was eliminated, he wondered what effect his ethnicity had.
"After the fact, I think it worked against me," said Chang, who beat out thousands of applicants to be on the series.
Chang, a Chinese American dentist based in a Dallas suburb, says he's the antithesis of the socially inept Asian typecast.
The 5-foot-11 bachelor with the athletic build was in a fraternity and never had much problem finding dates. But since he appeared on the show, the 33-year-old said meeting women has been even easier. This, despite once being told by a new patient that she thought he would look like Mr. Miyagi from "The Karate Kid."
"I may have a dental degree," he said. "Does that mean I have to look like a nerd?"
The direct approach
Hamamoto has even taken the advice he gave his students, albeit in a more controversial manner. He financed a pornographic movie titled "Skin on Skin," starring a Korean American actor.
"I wanted people to look at this Asian American and say, 'He's great, he's performing, he's bright, he's beautiful,' " he said. "I wanted to take the lowest road possible. Something basic. Raw."
Ultimately, Hamamoto said he wants to show the world that Asians are sexually complex and that assumptions about nerdiness are unjust. He plans to launch a porn company that he believes would empower Asian Americans. Criticism that he has cheapened his cause by using pornography does not bother him, he said. The risque endeavor is also a scholarly exercise, which includes the "Masters of the Pillow" documentary on the making of "Skin on Skin." The film, with commentary from Asian American filmmakers, academicians and playwrights, was shown at the San Francisco International Asian American Film Festival in March and the Visual Communications Filmfest in Los Angeles on May 1.
Late last year, word of Hamamoto's project led to spoofs on Comedy Central's "The Daily Show," which aired a mock news story about the dearth of Asian men in pornography, and NBC's "Tonight Show," which showed a skit featuring Godzilla with his groin blacked out breaking up an all-Asian bedroom romp.
Feeling the stereotype
The stereotypes have a clear emotional effect on Asian American men, said William Liu, an assistant professor of counseling psychology at the University of Iowa.
Those who live in predominantly non-Asian communities begin to loathe their appearance and develop ideals of beauty that value blond hair and blue eyes. Some court non-Asian women exclusively as a sign of status because "they're able to overcome stereotypes and cultural prohibitions," Liu said.