Now they produce six women's, six children's and four men's collections each year. When they begin the design process, they start with a concept such as Valley of the Dolls or Scottish baronial, before moving into color and fabrication. Currently, Palm Beach Prep is filtering into stores in the form of cropped argyle cashmere sweaters in Juicy colors, designed to be layered over T-shirts.
More stores are slated to open, but the designers aren't aiming to be in every city. They are more interested in expanding the Juicy universe into fragrance, cosmetics, timepieces and home furnishings.
"And gowns and tiaras!" Taylor says. "The first season, before anyone knew us, we did ball skirts and T-shirt twin-sets that were on the cover of Women's Wear Daily," Skaist-Levy says. "It was our first gig. And you know what, it still holds true. I would still wear that."
High-end designer collaborations could be in the works too.
"It's so great to have other designers admire and want to collaborate with you -- people like Alber Elbaz from Lanvin and Gilles Mendel from J. Mendel who are totally opposite from what we are. But they are inspirational to us and us to them," Taylor says, whipping off her J. Mendel fur jacket to show off a stitched message on the lining inside: "Avec toujours l'amour -- Gilles."