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The taste of success

With its first boutique, Juicy Couture sets out to make the world more casual.

November 23, 2004|Booth Moore | Times Staff Writer

Now they produce six women's, six children's and four men's collections each year. When they begin the design process, they start with a concept such as Valley of the Dolls or Scottish baronial, before moving into color and fabrication. Currently, Palm Beach Prep is filtering into stores in the form of cropped argyle cashmere sweaters in Juicy colors, designed to be layered over T-shirts.

More stores are slated to open, but the designers aren't aiming to be in every city. They are more interested in expanding the Juicy universe into fragrance, cosmetics, timepieces and home furnishings.

"And gowns and tiaras!" Taylor says. "The first season, before anyone knew us, we did ball skirts and T-shirt twin-sets that were on the cover of Women's Wear Daily," Skaist-Levy says. "It was our first gig. And you know what, it still holds true. I would still wear that."

High-end designer collaborations could be in the works too.

"It's so great to have other designers admire and want to collaborate with you -- people like Alber Elbaz from Lanvin and Gilles Mendel from J. Mendel who are totally opposite from what we are. But they are inspirational to us and us to them," Taylor says, whipping off her J. Mendel fur jacket to show off a stitched message on the lining inside: "Avec toujours l'amour -- Gilles."

The two are enthusiastic consumers of all fashion labels, not just Juicy. Taylor attended the Giorgio Armani show in October in Milan with her husband, John Taylor, and his Duran Duran bandmates. (Armani is outfitting the group's tour.) She also hit the Marni show, "because I love it," she says.

Both are moms who put more family time at the top of their holiday wish lists, but Saturday night they were living the rock 'n' roll lifestyle.

At the store, they sipped champagne and nibbled on P- and G-shaped chocolates with new couple Rebecca Romijn and Jerry O'Connell, Chris Kattan, Courtney Love, Anthony Kiedis, Colin Quinn, David LaChapelle, Lara Flynn Boyle, Jacqui Getty, Tracey Ross and others.

At the after-party, they were joined by John Cusack, Nicky Hilton, Pamela Anderson and Jason Alexander, who helped them christen the Vegas outpost of Ivan Kane's burlesque bar Forty Deuce. For the final striptease of the evening, dancers were clad, albeit briefly, in the designers' jeans and fur coats.

As Skaist-Levy says, "The world just keeps getting Juicier!"

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