The 58-piece line, which includes gym towels, a water bottle, a volleyball and a yoga mat, is technically advanced. Tank tops have silver threads down the back to draw out heat, and running pants have reinforced panels to alleviate muscle fatigue. Many pieces also have reflective stripes for safety. But McCartney's design signatures are everywhere, including the muted color scheme (dusty rose, graphite, yellow and blue) and the details (laser-cut eyelet, raw edges and ribbon ties). Hoodies are cropped and reversible, sweatshirts are off-the-shoulder, tank tops are long with drawstrings at the bottom, and pants sit low on the waist. "You should be able to wear these clothes to get a pint of beer after going to the gym," the designer said.
"This is the first time that sports performance wear has been created by a renowned fashion designer," said Michael Michalsky, global creative director of Adidas, explaining that Yamamoto's Y-3 line is more about style than performance. "And it's being designed for women by a woman."
He described the partnership as "long term" and said McCartney would produce two collections per year, addressing different sports each season.
A graduate of the prestigious Central Saint Martins College, McCartney spent four years as the creative director of Chloe before launching her own fashion house as part of Gucci Group in 2001. She has three stores, including one in L.A., and launched her first perfume in 2003.