Workers there deal with a daily avalanche of mail from around the world -- poems, prayers, testimonials and donations in a variety of currencies. With surveillance cameras overhead, employees process the mail in an assembly-line-like operation, separating donations from prayer requests. The Spartan decor and brisk pace suggest a bank processing center.
In an adjoining room, employees enter the letter writers' names and addresses into the direct-mail database, which has 1.2 million names. An in-house printing and mailing operation generates thousands of letters a day asking the faithful to give.
For The Record
Los Angeles Times Thursday September 23, 2004 Home Edition Main News Part A Page 2 National Desk 1 inches; 27 words Type of Material: Correction
Trinity Broadcasting -- An article about Trinity Broadcasting Network in Sunday's Section A misspelled Phenix City, Ala., where one of the network's supporters lives, as Phoenix City.
Sheryl Silva of Anaheim is among those who do. She says the network has been a source of strength during difficult times, including a period of homelessness.
"I love to give whenever I can -- at least $15 per month," said Silva, 46, who has glaucoma and gets by on a monthly disability check of about $900. "I give because I don't want them to go off the air. They might be the only thing good on TV that day."
Three Days in Iraq
Just as the fundraising never ceases, TBN's efforts to widen its audience are unending.
In recent years, the network has focused on winning viewers in the former Soviet-bloc countries, the Middle East and Asia. Crouch is negotiating with Chinese officials to make TBN available in hotels, embassies, foreign residential compounds and churches.
Earlier this year, the network converted to a digital signal, enabling it to deliver three spinoff channels through the same pipeline that carries TBN.
The Spanish-language channel Enlace USA serves the growing evangelical audience in Central and South America. JC-TV offers youth-oriented Christian programs. The Church Channel broadcasts church services.
In March, Crouch made a three-day trip to Iraq, where his son Matt filmed him giving a satellite receiver to an Iraqi pastor. Crouch handed $10,000 in cash to another Iraqi clergyman to buy receivers for churches and individuals who wanted to watch TBN.
In a fundraising letter, Crouch said that while he was in the war zone, God granted him another miracle.
"I honestly believe that Matt and I, with our small group, were made invisible to the barriers, checkpoints, armed guards, military infrastructure and enemies all around us!" he wrote. "Supernatural favor was our portion as we moved effortlessly through the war-torn and suffering city of Baghdad."
Then he asked his followers for their support.
"Will you help us help them? I know you will!"
Times staff writer Scott Martelle contributed to this report.